It’s tough to find a clay pomade that will give you the natural look. Most of the ones I’ve tried before this would make me feel like I’m pulling out my hair plus it would take me a couple of shampoo applications to get rid of. The rosewood collection was everything I needed when it came to the style, ease of application, and ease of washing off. It has a great hold that lasts me through my day, it has a natural finish, and not to mention it smells great. Highly recommended!!!